Consumer behavior and Marketing Strategy. 9th ed.
| PETER, J. P., OLSON, C. J. Consumer behavior and Marketing Strategy. 9th ed. New York: Mc Graw Education., 2010. ISBN 978-007-126781-6. |
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| Basic information | |
|---|---|
| Original name | Consumer behavior and Marketing Strategy. 9th ed. |
| Authors | PETER, J. P., OLSON, C. J. |
| Edition | New York: Mc Graw Education. 2010. |
| Other information | |
|---|---|
| ISBN | 978-007-126781-6 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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