Consumer behavior and Marketing Strategy. 9th ed.

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Publications Přehled o publikaci

Přehled o publikaci

2010

Consumer behavior and Marketing Strategy. 9th ed.

PETER, J. P., OLSON, C. J.

Basic information

Original name

Consumer behavior and Marketing Strategy. 9th ed.

Authors

PETER, J. P., OLSON, C. J.

Edition

New York: Mc Graw Education. 2010

Other information

Marked to be transferred to RIV

ISBN

978-007-126781-6

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

PETER, J. P., OLSON, C. J. Consumer behavior and Marketing Strategy. 9th ed. New York: Mc Graw Education., 2010. ISBN 978-007-126781-6.

@article{,
   author = {PETER, J. P., OLSON, C. J.},
   address = {New York: Mc Graw Education.},
   location = {New York: Mc Graw Education.},
   isbn = {978-007-126781-6},
   title = {Consumer behavior and Marketing Strategy. 9th ed.},
   year = {2010}
}

TY  - JOUR
AU  - PETER, J. P., OLSON, C. J.
PY  - 2010
TI  - Consumer behavior and Marketing Strategy. 9th ed.
CY  - New York: Mc Graw Education.
SN  - 9780071267816
ER  -

PETER, J. P., OLSON, C. J. \textit{Consumer behavior and Marketing Strategy. 9th ed.}. New York: Mc Graw Education., 2010. ISBN~978-007-126781-6.