| FILL, CH. Essentials of Marketing Communications. Harlow: Pearson Education Limited., 2011. ISBN 978-0-273-73844-2. |
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| Basic information | |
|---|---|
| Original name | Essentials of Marketing Communications |
| Authors | FILL, CH. |
| Edition | Harlow: Pearson Education Limited. 2011. |
| Other information | |
|---|---|
| ISBN | 978-0-273-73844-2 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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