Integrated Marketing Communication: Creative Strategy from Idea
to Implementation

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Publications Přehled o publikaci

Přehled o publikaci

2014

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

BLAKEMAN, R.

Basic information

Original name

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Authors

BLAKEMAN, R.

Edition

London: Rowman & Littlefield, 2014

Other information

ISBN

978-1-4422-2121-5

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

BLAKEMAN, R. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. London: Rowman & Littlefield, 2014. ISBN 978-1-4422-2121-5.

BLAKEMAN, R. \textit{Integrated Marketing Communication: Creative Strategy from Idea to Implementation}. London: Rowman \&{} Littlefield, 2014. ISBN~978-1-4422-2121-5.