BLAKEMAN, R. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. London: Rowman & Littlefield, 2014. ISBN 978-1-4422-2121-5.
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Basic information
Original name Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Authors BLAKEMAN, R.
Edition London: Rowman & Littlefield, 2014.
Other information
ISBN 978-1-4422-2121-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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