KOTLER, P. and K. L. LANE. Marketing Management. Boston: Pearson Education, 2012. ISBN 978-0-273-75336-0. |
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Basic information | |
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Original name | Marketing Management |
Authors | KOTLER, P. and K. L. LANE. |
Edition | Boston: Pearson Education, 2012. |
Other information | |
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ISBN | 978-0-273-75336-0 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 4/10/2024 12:04