DRUMMOND, G., ASHFORD, R. and J. ENSOR. Strategic Marketing: planning and control. Amsterdam: Elsevier, 2008. ISBN 978-0-7506-8271-8.
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Basic information
Original name Strategic Marketing: planning and control
Authors DRUMMOND, G., ASHFORD, R. and J. ENSOR.
Edition Amsterdam: Elsevier, 2008.
Other information
ISBN 978-0-7506-8271-8
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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