Marketing Management, 14th ed

Přehled o publikaci

2012

KOTLER, P. and K. K. LANE

KOTLER, P. and K. K. LANE

2012

978-0-273-75336-0

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P. and K. K. LANE. Marketing Management, 14th ed. 2012. ISBN 978-0-273-75336-0.

@article{,
   author = {KOTLER, P. and K. K. LANE},
   isbn = {978-0-273-75336-0},
   title = {Marketing Management, 14th ed},
   year = {2012}
}

TY  - JOUR
AU  - KOTLER, P. and K. K. LANE
PY  - 2012
TI  - Marketing Management, 14th ed
SN  - 9780273753360
ER  -

KOTLER, P. and K. K. LANE. \textit{Marketing Management, 14th ed}. 2012. ISBN~978-0-273-75336-0.