KOTLER, P. and K. K. LANE. Marketing Management, 14th ed. 2012. ISBN 978-0-273-75336-0.
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Basic information
Original name Marketing Management, 14th ed
Authors KOTLER, P. and K. K. LANE.
Edition 2012.
Other information
ISBN 978-0-273-75336-0
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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