PALMER, A., 2011. Principles of Services Marketing. London. The McGraw-Hill, 2011. ISBN 978-0-07-712951-4.
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Basic information
Original name Principles of Services Marketing
Authors PALMER, A., 2011.
Edition London. The McGraw-Hill, 2011.
Other information
ISBN 978-0-07-712951-4
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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