HOFFMAN, K. D. and J. E. G. BATESON. Services Marketing: Concepts, Strategies and Cases, 5th ed. Boston: Cengage Learning, 2011. ISBN 978-1285-42978-6.
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Basic information
Original name Services Marketing: Concepts, Strategies and Cases, 5th ed
Authors HOFFMAN, K. D. and J. E. G. BATESON.
Edition Boston: Cengage Learning, 2011.
Other information
ISBN 978-1285-42978-6
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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