Services Marketing: Concepts, Strategies and Cases, 5th ed

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2011

Services Marketing: Concepts, Strategies and Cases, 5th ed

HOFFMAN, K. D. and J. E. G. BATESON

Basic information

Original name

Services Marketing: Concepts, Strategies and Cases, 5th ed

Authors

HOFFMAN, K. D. and J. E. G. BATESON

Edition

Boston: Cengage Learning, 2011

Other information

ISBN

978-1285-42978-6

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

HOFFMAN, K. D. and J. E. G. BATESON. Services Marketing: Concepts, Strategies and Cases, 5th ed. Boston: Cengage Learning, 2011. ISBN 978-1285-42978-6.

HOFFMAN, K. D. and J. E. G. BATESON. \textit{Services Marketing: Concepts, Strategies and Cases, 5th ed}. Boston: Cengage Learning, 2011. ISBN~978-1285-42978-6.