Marketing Plans for Services: a complete guide
MALCOLM, M., F. PENNIE and A. PAYNE. Marketing Plans for Services: a complete guide. Chichester: John Wiley & Son, 2011. ISBN 978-0-470-97909-9. |
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Basic information | |
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Original name | Marketing Plans for Services: a complete guide |
Authors | MALCOLM, M., F. PENNIE and A. PAYNE. |
Edition | Chichester: John Wiley & Son, 2011. |
Other information | |
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ISBN | 978-0-470-97909-9 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 22/8/2024 17:14