Marketing Plans for Services: a complete guide

Skip to top bar Skip to header Skip to content Skip to footer

Publications Přehled o publikaci

Přehled o publikaci

2011

Marketing Plans for Services: a complete guide

MALCOLM, M., F. PENNIE and A. PAYNE

Basic information

Original name

Marketing Plans for Services: a complete guide

Authors

MALCOLM, M., F. PENNIE and A. PAYNE

Edition

Chichester: John Wiley & Son, 2011

Other information

Marked to be transferred to RIV

ISBN

978-0-470-97909-9

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

MALCOLM, M., F. PENNIE and A. PAYNE. Marketing Plans for Services: a complete guide. Chichester: John Wiley & Son, 2011. ISBN 978-0-470-97909-9.

@article{,
   author = {MALCOLM, M., F. PENNIE and A. PAYNE},
   address = {Chichester: John Wiley & Son},
   location = {Chichester: John Wiley & Son},
   isbn = {978-0-470-97909-9},
   title = {Marketing Plans for Services: a complete guide},
   year = {2011}
}

TY  - JOUR
AU  - MALCOLM, M., F. PENNIE and A. PAYNE
PY  - 2011
TI  - Marketing Plans for Services: a complete guide
CY  - Chichester: John Wiley & Son
SN  - 9780470979099
ER  -

MALCOLM, M., F. PENNIE and A. PAYNE. \textit{Marketing Plans for Services: a complete guide}. Chichester: John Wiley \&{} Son, 2011. ISBN~978-0-470-97909-9.