Marketing Plans for Services: a complete guide

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2011

Marketing Plans for Services: a complete guide

MALCOLM, M., F. PENNIE and A. PAYNE

Basic information

Original name

Marketing Plans for Services: a complete guide

Authors

MALCOLM, M., F. PENNIE and A. PAYNE

Edition

Chichester: John Wiley & Son, 2011

Other information

ISBN

978-0-470-97909-9

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

MALCOLM, M., F. PENNIE and A. PAYNE. Marketing Plans for Services: a complete guide. Chichester: John Wiley & Son, 2011. ISBN 978-0-470-97909-9.

MALCOLM, M., F. PENNIE and A. PAYNE. \textit{Marketing Plans for Services: a complete guide}. Chichester: John Wiley \&{} Son, 2011. ISBN~978-0-470-97909-9.