MALCOLM, M., F. PENNIE and A. PAYNE. Marketing Plans for Services: a complete guide. Chichester: John Wiley & Son, 2011. ISBN 978-0-470-97909-9.
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Basic information
Original name Marketing Plans for Services: a complete guide
Authors MALCOLM, M., F. PENNIE and A. PAYNE.
Edition Chichester: John Wiley & Son, 2011.
Other information
ISBN 978-0-470-97909-9
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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