Customer Relationship Management: Concept, Strategy, and Tools

Podrobný výpis o publikaci

2012

KUMAR, V. and W. REINARTZ

KUMAR, V. and W. REINARTZ

London: Springer, 2012

978-3-642-20109-7

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

KUMAR, V. and W. REINARTZ. Customer Relationship Management: Concept, Strategy, and Tools. London: Springer, 2012. ISBN 978-3-642-20109-7.

KUMAR, V. and W. REINARTZ. \textit{Customer Relationship Management: Concept, Strategy, and Tools}. London: Springer, 2012. ISBN~978-3-642-20109-7.