Customer relationship management: a databased approach. 2nd ed.

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2006

Customer relationship management: a databased approach. 2nd ed.

KUMAR, V., REINARTZ, J. W.

Basic information

Original name

Customer relationship management: a databased approach. 2nd ed.

Authors

KUMAR, V., REINARTZ, J. W.

Edition

Hoboken: John Wiley & Sons, 2006

Other information

ISBN

978-0471271338

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KUMAR, V., REINARTZ, J. W. Customer relationship management: a databased approach. 2nd ed. Hoboken: John Wiley & Sons, 2006. ISBN 978-0471271338.

KUMAR, V., REINARTZ, J. W. \textit{Customer relationship management: a databased approach. 2nd ed.}. Hoboken: John Wiley \&{} Sons, 2006. ISBN~978-0471271338.