HAWKINS, D., L, TULL, D., S. Essentials of Marketing Research. New York: Macmillian Publishing Company, 1994. ISBN 0-02-351831-6.
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Basic information
Original name Essentials of Marketing Research
Authors HAWKINS, D., L, TULL, D., S.
Edition New York: Macmillian Publishing Company, 1994.
Other information
ISBN 0-02-351831-6
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