| KOTLER, P., J. T. BOWEN and J. C. MAKENS. Marketing for Hospitality and Tourism. Prentice Hall: Upper Saddle River, 2013. ISBN 978-0132784023. |
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| Basic information | |
|---|---|
| Original name | Marketing for Hospitality and Tourism |
| Authors | KOTLER, P., J. T. BOWEN and J. C. MAKENS. |
| Edition | Prentice Hall: Upper Saddle River, 2013. |
| Other information | |
|---|---|
| ISBN | 978-0132784023 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |
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