Principles of Services Marketing

Skip to top bar Skip to header Skip to content Skip to footer

Publications Přehled o publikaci

Přehled o publikaci

1998

Principles of Services Marketing

PALMER, A.

Basic information

Original name

Principles of Services Marketing

Authors

PALMER, A.

Edition

McGraw-Hill, Maidenhead, 1998

Other information

Marked to be transferred to RIV

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

PALMER, A. Principles of Services Marketing. McGraw-Hill, Maidenhead, 1998.

@article{,
   author = {PALMER, A.},
   address = {McGraw-Hill, Maidenhead},
   location = {McGraw-Hill, Maidenhead},
   title = {Principles of Services Marketing},
   year = {1998}
}

TY  - JOUR
AU  - PALMER, A.
PY  - 1998
TI  - Principles of Services Marketing
CY  - McGraw-Hill, Maidenhead
ER  -

PALMER, A. \textit{Principles of Services Marketing}. McGraw-Hill, Maidenhead, 1998.