Services Marketing: Concpets, Strategies & Cases
HOFFMAN, K. D. and J. E. G BATESON. Services Marketing: Concpets, Strategies & Cases. 5th ed. Boston:, 2017. ISBN 978-1-285-42978-6. |
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Basic information | |
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Original name | Services Marketing: Concpets, Strategies & Cases |
Authors | HOFFMAN, K. D. and J. E. G BATESON. |
Edition | 5th ed. Boston: 2017. |
Other information | |
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ISBN | 978-1-285-42978-6 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |
PrintDisplayed: 3/5/2024 01:57