HOFFMAN, K. D. and J. E. G BATESON. Services Marketing: Concpets, Strategies & Cases. 5th ed. Boston:, 2017. ISBN 978-1-285-42978-6.
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Basic information
Original name Services Marketing: Concpets, Strategies & Cases
Authors HOFFMAN, K. D. and J. E. G BATESON.
Edition 5th ed. Boston: 2017.
Other information
ISBN 978-1-285-42978-6
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25.
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