Marketing Management

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Publications Přehled o publikaci

Přehled o publikaci

2013

Marketing Management

KOTLER, P. and K. L. KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, P. and K. L. KELLER

Edition

14. vyd. Praha: Grada Publishing, 2013

Other information

Marked to be transferred to RIV

ISBN

978-80-2474150-5

Changed: 10/7/2019 18:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P. and K. L. KELLER. Marketing Management. 14. vyd. Praha: Grada Publishing, 2013. ISBN 978-80-2474150-5.

@article{,
   author = {KOTLER, P. and K. L. KELLER},
   address = {14. vyd. Praha: Grada Publishing},
   location = {14. vyd. Praha: Grada Publishing},
   isbn = {978-80-2474150-5},
   title = {Marketing Management},
   year = {2013}
}

TY  - JOUR
AU  - KOTLER, P. and K. L. KELLER
PY  - 2013
TI  - Marketing Management
CY  - 14. vyd. Praha: Grada Publishing
SN  - 9788024741505
ER  -

KOTLER, P. and K. L. KELLER. \textit{Marketing Management}. 14. vyd. Praha: Grada Publishing, 2013. ISBN~978-80-2474150-5.