| PALMER, A. Principles of Services Marketing. 7th ed. Berkshire: McGraw-Hill Education, 2010. ISBN 978-0-0771-5234-5. |
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| Basic information | |
|---|---|
| Original name | Principles of Services Marketing |
| Authors | PALMER, A. |
| Edition | 7th ed. Berkshire: McGraw-Hill Education, 2010. |
| Other information | |
|---|---|
| ISBN | 978-0-0771-5234-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |
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