| KOTLER, P. a K. L. KELLER. Marketing management. Praha: Grada Publishing. ISBN 978- 80-247-4150-. 2013. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, P. a K. L. KELLER. |
| Edition | Praha: Grada Publishing, 2013. |
| Other information | |
|---|---|
| ISBN | 978- 80-247-4150- |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |
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