| KOTLER, P. a kol. Moderní marketing. 4. evropské vydání. Grada Publishing, a.s., 2007. ISBN 978-80-247-1545-2. |
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| Basic information | |
|---|---|
| Original name | Moderní marketing. 4. evropské vydání |
| Authors | KOTLER, P. a kol. |
| Edition | Grada Publishing, a.s. 2007. |
| Other information | |
|---|---|
| ISBN | 978-80-247-1545-2 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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