Základy marketingu

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Publications Přehled o publikaci

Přehled o publikaci

1995

Základy marketingu

Mc. CARTHY,E. J., PERREAULT,W.

Basic information

Original name

Základy marketingu

Authors

Mc. CARTHY,E. J., PERREAULT,W.

Edition

Praha: Victoria Publishing, 1995

Other information

Marked to be transferred to RIV

ISBN

80-85605-29-5

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

Mc. CARTHY,E. J., PERREAULT,W. Základy marketingu. Praha: Victoria Publishing, 1995. ISBN 80-85605-29-5.

@article{,
   author = {Mc. CARTHY,E. J., PERREAULT,W.},
   address = {Praha: Victoria Publishing},
   location = {Praha: Victoria Publishing},
   isbn = {80-85605-29-5},
   title = {Základy marketingu},
   year = {1995}
}

TY  - JOUR
AU  - Mc. CARTHY,E. J., PERREAULT,W.
PY  - 1995
TI  - Základy marketingu
CY  - Praha: Victoria Publishing
SN  - 8085605295
ER  -

Mc. CARTHY,E. J., PERREAULT,W. \textit{Základy marketingu}. Praha: Victoria Publishing, 1995. ISBN~80-85605-29-5.