Marketing management

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Publications Přehled o publikaci

Přehled o publikaci

2014

Marketing management

KOTLER, P., KELLER, L., K.

Basic information

Original name

Marketing management

Authors

KOTLER, P., KELLER, L., K.

Edition

Praha, 2014

Other information

Marked to be transferred to RIV

ISBN

978-80-247-4150-5

Changed: 10/7/2019 18:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P., KELLER, L., K. Marketing management. Praha, 2014. ISBN 978-80-247-4150-5.

@article{,
   author = {KOTLER, P., KELLER, L., K.},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-4150-5},
   title = {Marketing management},
   year = {2014}
}

TY  - JOUR
AU  - KOTLER, P., KELLER, L., K.
PY  - 2014
TI  - Marketing management
CY  - Praha
SN  - 9788024741505
ER  -

KOTLER, P., KELLER, L., K. \textit{Marketing management}. Praha, 2014. ISBN~978-80-247-4150-5.