KOTLER, P., KELLER, L., K. Marketing management. Praha, 2014. ISBN 978-80-247-4150-5.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Marketing management
Authors KOTLER, P., KELLER, L., K.
Edition Praha, 2014.
Other information
ISBN 978-80-247-4150-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25.
PrintDisplayed: 3/5/2024 03:16