DLUHOŠOVÁ, Radmila, Alexandr BURDA, Eva VAVREČKOVÁ and Jana STUCHLÍKOVÁ. Mystery Shopping. Prolegomena. Opava. 114 pp. ISBN 978-80-7248-663-2. 2011.
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Basic information
Original name Mystery Shopping. Prolegomena.
Name (in English) Mystery Shopping. Prolegomena.
Authors DLUHOŠOVÁ, Radmila, Alexandr BURDA, Eva VAVREČKOVÁ and Jana STUCHLÍKOVÁ.
Edition Opava, 114 pp. 2011.
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50900 5.9 Other social sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
Organization unit Faculty of Philosophy and Science in Opava
ISBN 978-80-7248-663-2
Keywords in English market research; mystery shopping; gastronomy
Changed by Changed by: PhDr. Radmila Dluhošová, Ph.D., učo 7542. Changed: 7/4/2019 00:01.
Abstract
Publikace se věnuje možnostem analýzy kvality poskytovaných služeb v gastronomických zařízeních a v zařízeních cestovního ruchu a to zejména prostřednictvím metody mystery shopping.
Abstract (in English)
The publication is devoted to the possibilities of the analysis of the quality of services provided in catering and tourism establishments. In particular, the posibilities of mystery shopping are described.
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