PELSMACKER, P., GEUENS, M, BERGH, J. Marketingová komunikace. Praha: Grada Publishing, 2003. ISBN 80-247-0254-1. |
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Basic information | |
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Original name | Marketingová komunikace |
Authors | PELSMACKER, P., GEUENS, M, BERGH, J. |
Edition | Praha: Grada Publishing, 2003. |
Other information | |
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ISBN | 80-247-0254-1 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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