BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. Central European Business Review. 2019, roč. 8, No 3, p. 18-34. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.216.
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Basic information
Original name Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
Authors BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution).
Edition Central European Business Review, 2019, 1805-4854.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Webová adresa ukazující text publikace
RIV identification code RIV/47813059:19520/19:A0000016
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.18267/j.cebr.216
Keywords in English grocery retailing; online grocery shopping; new technologies; technology acceptance; customer behaviour
Tags Reviewed
Changed by Changed by: Ing. Petra Skoumalová, učo 50554. Changed: 21/4/2020 10:43.
Abstract
The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.
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