| BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. 2 nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, p. 17-26. ISBN 978-80-7510-339-0. |
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@inproceedings{31524,
author = {Bauerová, Radka},
address = {Karviná},
booktitle = {2 nd International conference on Decision making for Small and Medium-Sized Enterprises},
editor = {Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák},
keywords = {customer behaviour; generation X; generation Y; grocery retailing; new technologies},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Karviná},
isbn = {978-80-7510-339-0},
pages = {17-26},
publisher = {Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné},
title = {CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING},
url = {http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf},
year = {2019}
}
TY - JOUR
ID - 31524
AU - Bauerová, Radka
PY - 2019
TI - CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
PB - Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
CY - Karviná
SN - 9788075103390
KW - customer behaviour
KW - generation X
KW - generation Y
KW - grocery retailing
KW - new technologies
UR - http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf
L2 - http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf
N2 - The research results show how generations perceive the use of new technologies in the grocery shopping process. These technologies included Scan&Go service, smart shopping carts, selfservice cash registers, and customerization support technologies. The paper also examines customers´ behaviour in the case of online grocery shopping from the point of view of already existing customers and potential customers. This paper brings a new perspective on generations when using new technologies in the grocery shopping process that affects every generation.
ER -
BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. \textit{2 nd International conference on Decision making for Small and Medium-Sized Enterprises}. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, p.~17-26. ISBN~978-80-7510-339-0.
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