HALAŠKA, Michal and Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 110-119. ISBN 978-80-7510-339-0.
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Basic information
Original name The Impact of Redesign in Business Logic in Retail Business Models
Authors HALAŠKA, Michal (203 Czech Republic, belonging to the institution) and Roman ŠPERKA (703 Slovakia, guarantor, belonging to the institution).
Edition Karvina, Proc. International conference on Decision making for Small and Medium-Sized Enterprises, p. 110-119, 10 pp. 2019.
Publisher Silesian University in Opava, School of Business Administration in Karvina
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/47813059:19520/19:A0000023
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-339-0
UT WoS 000519107000014
Keywords in English agent-based modelling; business model; business processes; modelling
Changed by Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 14:14.
Abstract
The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.
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