The Impact of Redesign in Business Logic in Retail Business
Models

D 2019

The Impact of Redesign in Business Logic in Retail Business Models

HALAŠKA, Michal and Roman ŠPERKA

Basic information

Original name

The Impact of Redesign in Business Logic in Retail Business Models

Authors

HALAŠKA, Michal (203 Czech Republic, belonging to the institution) and Roman ŠPERKA (703 Slovakia, guarantor, belonging to the institution)

Edition

Karvina, Proc. International conference on Decision making for Small and Medium-Sized Enterprises, p. 110-119, 10 pp. 2019

Publisher

Silesian University in Opava, School of Business Administration in Karvina

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/47813059:19520/19:A0000023

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-339-0

UT WoS

000519107000014

Keywords in English

agent-based modelling; business model; business processes; modelling

Changed: 7/5/2020 14:14, Miroslava Snopková

Abstract

In the original language

The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.

Cite

HALAŠKA, Michal and Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 110-119. ISBN 978-80-7510-339-0.

@inproceedings{31566,
   author = {Halaška, Michal and Šperka, Roman},
   address = {Karvina},
   booktitle = {Proc. International conference on Decision making for Small and Medium-Sized Enterprises},
   editor = {Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák},
   keywords = {agent-based modelling; business model; business processes; modelling},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Karvina},
   isbn = {978-80-7510-339-0},
   pages = {110-119},
   publisher = {Silesian University in Opava, School of Business Administration in Karvina},
   title = {The Impact of Redesign in Business Logic in Retail Business Models},
   url = {http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf},
   year = {2019}
}

TY  - CONF
ID  - 31566
AU  - Halaška, Michal - Šperka, Roman
PY  - 2019
TI  - The Impact of Redesign in Business Logic in Retail Business Models
PB  - Silesian University in Opava, School of Business Administration in Karvina
CY  - Karvina
SN  - 9788075103390
KW  - agent-based modelling
KW  - business model
KW  - business processes
KW  - modelling
UR  - http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf
N2  - The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.
ER  -

HALAŠKA, Michal and Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. \textit{Proc. International conference on Decision making for Small and Medium-Sized Enterprises}. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p.~110-119. ISBN~978-80-7510-339-0.

Přehled o publikaci