| ŠEBESTOVÁ, Jarmila. Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View. In International Day of Science 2018 - Economics, Management, Innovation. Proceedings of the International Scientific Conference. Olomouc: Moravian University College Olomouc, 2018, p. 167-173. ISBN 978-80-7455-069-0. |
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@inproceedings{31967,
author = {Šebestová, Jarmila},
address = {Olomouc},
booktitle = {International Day of Science 2018 - Economics, Management, Innovation. Proceedings of the International Scientific Conference},
keywords = {Motivation to start-up; SME; Strategic management; strategic plan},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Olomouc},
isbn = {978-80-7455-069-0},
pages = {167-173},
publisher = {Moravian University College Olomouc},
title = {Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View},
year = {2018}
}
TY - JOUR
ID - 31967
AU - Šebestová, Jarmila
PY - 2018
TI - Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View
PB - Moravian University College Olomouc
CY - Olomouc
SN - 9788074550690
KW - Motivation to start-up
KW - SME
KW - Strategic management
KW - strategic plan
N2 - Extensive global research has shown that strategic management tools play significant role in successful business and its adaptive behaviour, not only in SME sector. Data from several studies suggest that the behaviour is dependent on national environment only. There is little published data on that problem on regional level. The purpose of this paper is to review recent research in the area of strategic management in SMEs and classify recent trends in that area. A case study of the Moravian-Silesian Region was used to explore differences in results in genera. This case study confirmed significant relationship between start-up motivation and strategic management tools use in SMEs. A low-cost tool like SWOT or brainstorming were significant for small business, while time and resource consuming tools (TQM, EVA) were significant for medium sized companies.
ER -
ŠEBESTOVÁ, Jarmila. Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View. In \textit{International Day of Science 2018 - Economics, Management, Innovation. Proceedings of the International Scientific Conference}. Olomouc: Moravian University College Olomouc, 2018, p.~167-173. ISBN~978-80-7455-069-0.
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