BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Technological Skills Across Generations. Online. In Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. Žilina: University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 2000-2006. ISBN 978-80-8154-249-7.
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Basic information
Original name Technological Skills Across Generations
Authors BRACINÍKOVÁ, Veronika (703 Slovakia, belonging to the institution) and Kateřina MATUŠÍNSKÁ (203 Czech Republic, belonging to the institution).
Edition Žilina, Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. p. 2000-2006, 7 pp. 2018.
Publisher University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/18:00011092
Organization unit School of Business Administration in Karvina
ISBN 978-80-8154-249-7
Keywords in English Millennials; Generation X; Baby boomers; Technology
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
Abstract
In the present world for the purpose of better meeting the needs of the customers, the companies should collect data about their customers and transform them to statements, knowledge, information. Thanks to that information about the customers the companies can react to customers' needs in the adequate way of over the world. It means that more than ever before the companies have to know their customers. That is why it is necessary to research the consumers located on the market. The customers are part of the generations. Many generations can be seen in the current society. The customers have some general characteristics resulting from being a part of the concrete cohort. Technology development in international level changes the behaviour of the consumers, which can be perceived as one of the impacts of globalization. Some consumers are more skilled in technology than the others. It is important to determine these differences in order to use the right content and channel for communication with customers. That is why the aim of the paper is to investigate how are the consumers from different generations skilled in technology in the Czech Republic. The questionnaire as the primary research method was used for achieving the aim of the paper. 840 respondents were included to this survey. The survey was distributed in September 2017 by the research agency IPSOS.
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