Detailed Information on Publication Record
2018
Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
PELLEŠOVÁ, PavlínaBasic information
Original name
Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Name in Czech
Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Name (in English)
Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Authors
PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
Edition
Žilina, 18th International Scientific Conference, Proceedings, p. 791-798, 8 pp. 2018
Publisher
University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics
Other information
Language
Czech
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
RIV identification code
RIV/47813059:19520/18:00011130
Organization unit
School of Business Administration in Karvina
ISBN
978-80-8154-249-7
Keywords in English
globalization; tourism market; trends of tourism; megatrends.
Změněno: 21/11/2019 15:04, RNDr. Daniel Jakubík
V originále
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.
In English
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.