The rapid growth of e-shoppers has caused the growing interest of companies in using the online environment. Companies are trying to attract the attention of consumers and also trying to gain new customers. Therefore, in the situation when a company does not only create e-marketing but is also able to offer an online shopping channel, it is now likely that customers will use this option. The aim of this paper is to find the dependence between acceptance of technologies enabling online purchases and acceptance of online shopping itself and to estimate the percentage of individuals who will use the online environment when purchasing individual product categories on the Visegrad Group market. The secondary data from the Eurostat database were used to investigate in this research.