2018
Technology acceptance as a determinant of online grocery shopping adoption.
BAUEROVÁ, Radka a Martin KLEPEKZákladní údaje
Originální název
Technology acceptance as a determinant of online grocery shopping adoption.
Autoři
Vydání
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, 1211-8516
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
EID Scopus
2-s2.0-85049924437
Klíčová slova anglicky
Online grocery shopping; technology acceptance model; consumer’s behaviour; structural equation modelling; consumer’s technology acceptance.
Příznaky
Recenzováno
Změněno: 12. 4. 2023 09:47, Miroslava Snopková
Anotace
V originále
Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them.