BAUEROVÁ, Radka. Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 5, p. 1239-1247. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866051239.
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Basic information
Original name Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions.
Authors BAUEROVÁ, Radka.
Edition Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, 1211-8516.
Other information
Original language Bosnian
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Webový odkaz ukazující stránku s plným textem
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.11118/actaun201866051239
Keywords in English Online grocery shopping; e‑commerce; decision-making process; consumer behaviour; marketing strategy; services; delivery conditions.
Tags Reviewed
Changed by Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 14:29.
Abstract
The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e‑commerce category. Therefore, focus on the factors influencing e‑consumer’s decision‑making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumer’s decision‑making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customer’s decision‑making.
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