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@inproceedings{34523, author = {Pellešová, Pavlína}, address = {Žilina}, booktitle = {The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy}, doi = {http://dx.doi.org/10.1051/shsconf/20207404019}, keywords = {globalization; trends of tourism; travel agencies; customers}, howpublished = {elektronická verze "online"}, language = {cze}, location = {Žilina}, pages = {4019-4026}, publisher = {Žilinská univerzita}, title = {Globalization and perception of tourism trends by supply and demand}, url = {https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_04019.pdf}, year = {2020} }
TY - JOUR ID - 34523 AU - Pellešová, Pavlína PY - 2020 TI - Globalization and perception of tourism trends by supply and demand PB - Žilinská univerzita CY - Žilina KW - globalization KW - trends of tourism KW - travel agencies KW - customers UR - https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_04019.pdf N2 - The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours. ER -
PELLEŠOVÁ, Pavlína. Globalization and perception of tourism trends by supply and demand. Online. In \textit{The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy}. Žilina: Žilinská univerzita, 2020, s.~4019-4026. ISSN~2261-2424. Dostupné z: https://dx.doi.org/10.1051/shsconf/20207404019.
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