PELLEŠOVÁ, Pavlína. Globalization and perception of tourism trends by supply and demand. Online. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. Žilina: Žilinská univerzita, 2020, p. 4019-4026. ISSN 2261-2424. Available from: https://dx.doi.org/10.1051/shsconf/20207404019.
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Basic information
Original name Globalization and perception of tourism trends by supply and demand
Name (in English) Globalization and perception of tourism trends by supply and demand
Authors PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution).
Edition Žilina, The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy, p. 4019-4026, 8 pp. 2020.
Publisher Žilinská univerzita
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/47813059:19520/20:A0000128
Organization unit School of Business Administration in Karvina
ISSN 2261-2424
Doi http://dx.doi.org/10.1051/shsconf/20207404019
Keywords (in Czech) globalizace; trendy v cestovním ruchu; cestovní mkanceláře; zákazníci
Keywords in English globalization; trends of tourism; travel agencies; customers
Tags Reviewed
Changed by Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 22/1/2020 13:19.
Abstract
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
Abstract (in English)
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
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