V originále
Contemporary society is living in an age of globalization, and with it also an age of plurality of ethical and political values. This study is based on a comparison of research studies concerning the media images of people who are viewed as “different” by means of a quantitative content analysis of the Czech media together with an examination of values and attitudes towards those viewed as “different” among high school students. The aim is to show the vicious circle of reproduction of stereotypical thinking without critical reflection in school and in the media, which confirms our subjective, stereotyped reality. In today’s globalized world this is perceived as a problem that multicultural education could deal with. However, in the Czech Republic, the multicultural approach in the educational process, due to its reduction to “Roma problem”, does not meet our expectations or is in fact failing, since to date this approach leads to a superficial acceptance of postmodern values, which includes for example toleration of differences among pupils (and often also among teachers).