BOTLÍK, Josef and Martin NOVÁČEK. Monetization of internet services for the segment of small and medium businesses. Online. In International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017). Ostrava: X-MEDIA servis s.r.o.,, 2017, p. 26-37. ISBN 978-80-7510-243-0.
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Basic information
Original name Monetization of internet services for the segment of small and medium businesses
Name in Czech Monetization of internet services for the segment of small and medium businesses
Name (in English) Monetization of internet services for the segment of small and medium businesses
Authors BOTLÍK, Josef (203 Czech Republic, belonging to the institution) and Martin NOVÁČEK (203 Czech Republic).
Edition Ostrava, International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017), p. 26-37, 12 pp. 2017.
Publisher X-MEDIA servis s.r.o.,
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 10200 1.2 Computer and information sciences
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/17:00010840
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-243-0
Keywords in English internet services; monetization; small and medium enterprises
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
Abstract
Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.
Abstract (in English)
Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.
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