Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.