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@inproceedings{35943,
author = {Bauerová, Radka},
address = {Karviná},
booktitle = {Decision making for Small and Medium Sized Enterprises},
keywords = {E-consumer behaviour; e-shopping; literature review; Technology acceptance model},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Karviná},
isbn = {978-80-7510-243-0},
pages = {10-18},
publisher = {SU OPF Karviná},
title = {TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW},
url = {http://demsme.cms.opf.slu.cz/},
year = {2017}
}
TY - JOUR
ID - 35943
AU - Bauerová, Radka
PY - 2017
TI - TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
PB - SU OPF Karviná
CY - Karviná
SN - 9788075102430
KW - E-consumer behaviour
KW - e-shopping
KW - literature review
KW - Technology acceptance model
UR - http://demsme.cms.opf.slu.cz/
N2 - In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published papers from the contents of EBSCO, ScienceDirect and Google Scholar database.
ER -
BAUEROVÁ, Radka. TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW. In \textit{Decision making for Small and Medium Sized Enterprises}. Karviná: SU OPF Karviná, 2017, p.~10-18. ISBN~978-80-7510-243-0.
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