D 2017

Decision-making Barriers and Optimization in the Development of CRM Applications

JANÁKOVÁ, Milena

Basic information

Original name

Decision-making Barriers and Optimization in the Development of CRM Applications

Authors

JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution)

Edition

Neuveden, Conference Proceedings, p. 84-92, 9 pp. 2017

Publisher

Neuveden

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

10201 Computer sciences, information science, bioinformatics

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/47813059:19520/17:00010998

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-243-0

Keywords in English

Applications; Communication; Decision-making; Information and Knowledge; Simulation
Změněno: 7/2/2020 10:58, RNDr. Daniel Jakubík

Abstract

V originále

This paper is focused on the search and elimination of existing decision making barriers in the field of developing CRM (Customer Relationship Management) applications. The question is which items of application must be available so that it is optimal for small business. The focus is placed upon contact and lead management. Realized works are based on the actual view of available software in the CRM field, description of needed metrics, and items for evaluating adopted solutions.