JANÁKOVÁ, Milena. Decision-making Barriers and Optimization in the Development of CRM Applications. In Conference Proceedings. Neuveden: Neuveden, 2017, p. 84-92. ISBN 978-80-7510-243-0.
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Basic information
Original name Decision-making Barriers and Optimization in the Development of CRM Applications
Authors JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution).
Edition Neuveden, Conference Proceedings, p. 84-92, 9 pp. 2017.
Publisher Neuveden
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 10201 Computer sciences, information science, bioinformatics
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/47813059:19520/17:00010998
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-243-0
Keywords in English Applications; Communication; Decision-making; Information and Knowledge; Simulation
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
Abstract
This paper is focused on the search and elimination of existing decision making barriers in the field of developing CRM (Customer Relationship Management) applications. The question is which items of application must be available so that it is optimal for small business. The focus is placed upon contact and lead management. Realized works are based on the actual view of available software in the CRM field, description of needed metrics, and items for evaluating adopted solutions.
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