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@inproceedings{36023, author = {Starzyczná, Halina and CHROMČÁKOVÁ, Adéla}, address = {Trnava}, booktitle = {Proceedings from International Scientific Conference Marketing Identity}, keywords = {Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Trnava}, isbn = {978-80-8105-917-9}, pages = {101-114}, publisher = {Fakulta masmediálnej komunikácie UCM v Trnave}, title = {PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.}, year = {2017} }
TY - JOUR ID - 36023 AU - Starzyczná, Halina - CHROMČÁKOVÁ, Adéla PY - 2017 TI - PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. PB - Fakulta masmediálnej komunikácie UCM v Trnave CY - Trnava SN - 9788081059179 KW - Communication tools KW - Contacting customers KW - CRM parts KW - Online offline communication KW - SMEs N2 - The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool. ER -
STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In \textit{Proceedings from International Scientific Conference Marketing Identity}. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, p.~101-114, 11 pp. ISBN~978-80-8105-917-9.
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