PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND
MEDIUM SIZED CZECH ENTERPRISES USING CRM.

D 2017

PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.

STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ

Basic information

Original name

PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.

Authors

STARZYCZNÁ, Halina (203 Czech Republic, belonging to the institution) and Adéla CHROMČÁKOVÁ (203 Czech Republic, belonging to the institution)

Edition

Trnava, Proceedings from International Scientific Conference Marketing Identity, p. 101-114, 11 pp. 2017

Publisher

Fakulta masmediálnej komunikácie UCM v Trnave

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/47813059:19520/17:00011026

Organization unit

School of Business Administration in Karvina

ISBN

978-80-8105-917-9

Keywords in English

Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs

Změněno: 7/2/2020 10:58, RNDr. Daniel Jakubík

Abstract

V originále

The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool.

Citovat

STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In Proceedings from International Scientific Conference Marketing Identity. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, p. 101-114, 11 pp. ISBN 978-80-8105-917-9.

@inproceedings{36023,
   author = {Starzyczná, Halina and CHROMČÁKOVÁ, Adéla},
   address = {Trnava},
   booktitle = {Proceedings from International Scientific Conference Marketing Identity},
   keywords = {Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Trnava},
   isbn = {978-80-8105-917-9},
   pages = {101-114},
   publisher = {Fakulta masmediálnej komunikácie UCM v Trnave},
   title = {PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.},
   year = {2017}
}

TY  - JOUR
ID  - 36023
AU  - Starzyczná, Halina - CHROMČÁKOVÁ, Adéla
PY  - 2017
TI  - PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
PB  - Fakulta masmediálnej komunikácie UCM v Trnave
CY  - Trnava
SN  - 9788081059179
KW  - Communication tools
KW  - Contacting customers
KW  - CRM parts
KW  - Online offline communication
KW  - SMEs
N2  - The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool.
ER  -

STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In \textit{Proceedings from International Scientific Conference Marketing Identity}. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, p.~101-114, 11 pp. ISBN~978-80-8105-917-9.

Detailed Information on Publication Record