STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In Proceedings from International Scientific Conference Marketing Identity. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, p. 101-114, 11 pp. ISBN 978-80-8105-917-9.
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Basic information
Original name PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
Authors STARZYCZNÁ, Halina (203 Czech Republic, belonging to the institution) and Adéla CHROMČÁKOVÁ (203 Czech Republic, belonging to the institution).
Edition Trnava, Proceedings from International Scientific Conference Marketing Identity, p. 101-114, 11 pp. 2017.
Publisher Fakulta masmediálnej komunikácie UCM v Trnave
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/47813059:19520/17:00011026
Organization unit School of Business Administration in Karvina
ISBN 978-80-8105-917-9
Keywords in English Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
Abstract
The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool.
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