Podrobný výpis o publikaci

This paper will evaluate the level of internal integration among bancassurance products and financial institutions belonging to the financial group KBC Group in selected countries of Europe. There shall be selected four countries which are located in Central and Eastern Europe: the Czech Republic, Slovak Republic, Hungary and Bulgaria. The research was conducted as of December, 2016. This paper aims at determining whether similarities in how the financial group KBC Group is organized correspond to similarities in how bancassurance in the selected countries functions. To make this possible, a critical analysis of bancassurance-related literature shall be conducted and a hypothetical basis for the practical evaluation shall be formulated. Characteristics for evaluation of the level of integration inside the financial group and also a bancassurance product will also be set. To evaluate how bancassurance functions in practice, a qualitative research based on data available on web sites and also financial and annual reports shall be used. The qualitative research is to contain a detailed analysis, sorting and a comparison of the set characteristics. Finally, it shall be determined which attributes are identical and which are different in the integration of financial groups and bancassurance products.