PŘEČKOVÁ, Lenka. How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries? In Proceeding of the 8th International Conference the Future of Europe. Bukurešť: Bucharest University of Economic Sciences, 2017, p. 167-176. ISBN "Neuveden".
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Basic information
Original name How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries?
Authors PŘEČKOVÁ, Lenka (203 Czech Republic, guarantor, belonging to the institution).
Edition Bukurešť, Proceeding of the 8th International Conference the Future of Europe, p. 167-176, 10 pp. 2017.
Publisher Bucharest University of Economic Sciences
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50202 Applied Economics, Econometrics
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
RIV identification code RIV/47813059:19520/17:00010937
Organization unit School of Business Administration in Karvina
ISBN "Neuveden"
ISSN 2392-8611
Keywords in English integrated bancassurance product; form of integration; strategic cooperation
Links GA16-17796S, research and development project.
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 11:00.
Abstract
This paper shall evaluate the level of internal integration among bancassurance products and financial institutions belonging to the financial group Société Générale Group in selected countries of Europe. There shall be selected eight countries which are located in Central and Eastern Europe: the Czech Republic, Slovak Republic, Poland, Romania, Bulgaria, Croatia, Slovenia and Serbia. The research was conducted as of January 2017. This paper aims at determining whether similarities in how the financial group Société Générale Group is organized determine similarities in how bancassurance in the selected countries functions. In order to reach this aim, a critical analysis of bancassurance-related literature shall be performed and a hypothetical basis for the practical evaluation shall be formulated. Characteristics for evaluation of the level of integration inside the financial group, and also within the bancassurance product, shall also be set. In order to evaluate how bancassurance functions in practice, a qualitative research based on data available on web sites and also financial and annual reports shall be used. The qualitative research shall contain a detailed analysis, sorting and a comparison of the set characteristics. Finally, it will be determined which attributes are identical and which are different in the integration of financial groups and bancassurance products.
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