This paper shall evaluate the level of internal integration among bancassurance products and financial institutions belonging to the financial group Société Générale Group in selected countries of Europe. There shall be selected eight countries which are located in Central and Eastern Europe: the Czech Republic, Slovak Republic, Poland, Romania, Bulgaria, Croatia, Slovenia and Serbia. The research was conducted as of January 2017. This paper aims at determining whether similarities in how the financial group Société Générale Group is organized determine similarities in how bancassurance in the selected countries functions. In order to reach this aim, a critical analysis of bancassurance-related literature shall be performed and a hypothetical basis for the practical evaluation shall be formulated. Characteristics for evaluation of the level of integration inside the financial group, and also within the bancassurance product, shall also be set. In order to evaluate how bancassurance functions in practice, a qualitative research based on data available on web sites and also financial and annual reports shall be used. The qualitative research shall contain a detailed analysis, sorting and a comparison of the set characteristics. Finally, it will be determined which attributes are identical and which are different in the integration of financial groups and bancassurance products.