D 2016

RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM

KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ

Základní údaje

Originální název

RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM

Autoři

KOSTKOVÁ, Miroslava (203 Česká republika, garant, domácí) a Pavlína PELLEŠOVÁ (203 Česká republika, domácí)

Vydání

Brno, 19th International Colloquium on Regional Sciences, od s. 1047 - 1054, 8 s. 2016

Nakladatel

MASARYKOVA UNIV, Brno, Czech Republic

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Kód RIV

RIV/47813059:19520/16:A0000104

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-80-210-8273-1

DOI

UT WoS

000391253500136

Klíčová slova anglicky

cultural tourism; spa; Karvina Region; tourist attractiveness of the region
Změněno: 3. 3. 2020 14:31, Ing. Miroslava Kostková, Ph.D.

Anotace

V originále

Cultural tourism has recently experienced a significant development. This presents an opportunity for the regions affected by industrial restructuring, which entails a change in the perception of the cultural heritage of the affected area. The aim of this paper is evaluation of tourist attractiveness of the Karvina region in terms of spa and cultural tourism and research of visiting of selected cultural sites in the region. There is used a primary method data gathering, structured interviews, statistical data analysis, the method of a Defert function and the method of comparison and prediction. A care of cultural heritage raises awareness of the wealth of this region; it increases visiting sites and it has a regional and some of them have international significance too, especially for the nearby and border regions. For the Karvina region cultural wealth becomes an important part of the social perception of this region and it is a factor, which significantly develops tourism in connection with spas.