D 2016

RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM

KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ

Basic information

Original name

RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM

Authors

KOSTKOVÁ, Miroslava (203 Czech Republic, guarantor, belonging to the institution) and Pavlína PELLEŠOVÁ (203 Czech Republic, belonging to the institution)

Edition

Brno, 19th International Colloquium on Regional Sciences, p. 1047 - 1054, 8 pp. 2016

Publisher

MASARYKOVA UNIV, Brno, Czech Republic

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/47813059:19520/16:A0000104

Organization unit

School of Business Administration in Karvina

ISBN

978-80-210-8273-1

DOI

UT WoS

000391253500136

Keywords in English

cultural tourism; spa; Karvina Region; tourist attractiveness of the region
Změněno: 3/3/2020 14:31, Ing. Miroslava Kostková, Ph.D.

Abstract

V originále

Cultural tourism has recently experienced a significant development. This presents an opportunity for the regions affected by industrial restructuring, which entails a change in the perception of the cultural heritage of the affected area. The aim of this paper is evaluation of tourist attractiveness of the Karvina region in terms of spa and cultural tourism and research of visiting of selected cultural sites in the region. There is used a primary method data gathering, structured interviews, statistical data analysis, the method of a Defert function and the method of comparison and prediction. A care of cultural heritage raises awareness of the wealth of this region; it increases visiting sites and it has a regional and some of them have international significance too, especially for the nearby and border regions. For the Karvina region cultural wealth becomes an important part of the social perception of this region and it is a factor, which significantly develops tourism in connection with spas.