ZELINSKÝ, Miroslav and Ivana BULANDA. BODY PHYSICALITY AS A KEY FACTOR OF MEDIA SELF PRESENTATION – BODY IMAGE IN ADVERTISING. Zeszyty Naukowe Wyższej Szkoły Humanitas. Sosnowiec: Wyższa Szkoła Humanitas, 2019, vol. 2019, No 4, p. 133-146. ISSN 1899-8658.
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Basic information
Original name BODY PHYSICALITY AS A KEY FACTOR OF MEDIA SELF PRESENTATION – BODY IMAGE IN ADVERTISING
Name in Czech Tělesnost jako klíčový faktor mediální sebeprezentace
Authors ZELINSKÝ, Miroslav (203 Czech Republic, belonging to the institution) and Ivana BULANDA (203 Czech Republic).
Edition Zeszyty Naukowe Wyższej Szkoły Humanitas, Sosnowiec, Wyższa Szkoła Humanitas, 2019, 1899-8658.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50802 Media and socio-cultural communication
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/47813059:19240/19:A0000588
Organization unit Faculty of Philosophy and Science in Opava
Keywords (in Czech) tělo; tělesnost; body image; média; reklama
Keywords in English body; corporeality; physicality; body image; media; advertising
Tags International impact, Reviewed
Changed by Changed by: doc. PhDr. Miroslav Zelinský, CSc., učo 50087. Changed: 21/4/2020 20:44.
Abstract
The contribution is a consideration of the role of a human body in personal, physical reflections, in the field of art and in media space.
Abstract (in Czech)
Cílem studie je analýza role lidské tělesnosti v umění, reklamě a médiích.
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