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Publications Přehled o publikaci

Přehled o publikaci

B 2017

Marketing Research: an applied approach

MALHOTRA, N K, D NUNAN and D F BIRKS

Basic information

Original name

Marketing Research: an applied approach

Authors

MALHOTRA, N K, D NUNAN and D F BIRKS

Edition

New York, 2017

Publisher

Pearson

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-10312-9

Changed: 15/6/2020 09:42, Ing. Michal Stoklasa, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

MALHOTRA, N K, D NUNAN and D F BIRKS. Marketing Research: an applied approach. New York: Pearson, 2017. ISBN 978-1-292-10312-9.

@book{40801,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {New York},
   location = {New York},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson},
   title = {Marketing Research: an applied approach},
   year = {2017}
}

TY  - BOOK
ID  - 40801
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: an applied approach
PB  - Pearson
CY  - New York
SN  - 9781292103129
ER  -

MALHOTRA, N K, D NUNAN and D F BIRKS. \textit{Marketing Research: an applied approach}. New York: Pearson, 2017. ISBN~978-1-292-10312-9.