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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2017

Marketing Research: an applied approach

MALHOTRA, N K, D NUNAN and D F BIRKS

Basic information

Original name

Marketing Research: an applied approach

Authors

MALHOTRA, N K, D NUNAN and D F BIRKS

Edition

New York, 2017

Publisher

Pearson

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-10312-9

Změněno: 15/6/2020 09:42, Ing. Michal Stoklasa, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

MALHOTRA, N K, D NUNAN and D F BIRKS. Marketing Research: an applied approach. New York: Pearson, 2017. ISBN 978-1-292-10312-9.

@book{40801,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {New York},
   location = {New York},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson},
   title = {Marketing Research: an applied approach},
   year = {2017}
}

TY  - BOOK
ID  - 40801
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: an applied approach
PB  - Pearson
CY  - New York
SN  - 9781292103129
ER  -

MALHOTRA, N K, D NUNAN and D F BIRKS. \textit{Marketing Research: an applied approach}. New York: Pearson, 2017. ISBN~978-1-292-10312-9.