| E. J. Mc Carhy, W. D. Perreault. Základy marketingu. Praha, 1995. ISBN 80-85605-29-5. |
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| Basic information | |
|---|---|
| Original name | Základy marketingu |
| Authors | E. J. Mc Carhy, W. D. Perreault. |
| Edition | Praha, 1995. |
| Other information | |
|---|---|
| ISBN | 80-85605-29-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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